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Halsey’s About-Face Launches Brow Pencils & Eyeliners

The new eye collection features long-wearing eye pencils.

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By: Marie Redding

Senior Editor, Rodman Media


About-face, the color cosmetics brand founded by singer Halsey, aka Ashley Frangipane, has launched new categories with the new “eye-f***ing collection.”

The drop features the Line Artist Longwear Gel Eyeliner and Brow Artist Eyebrow Pencil in  long-lasting, high-intensity colors.

The products are vegan, cruelty-free and cleanly formulated—made without parabens and phthalates. The launch also features a limited-edition about-face x wildflower phone case to pair.

The about-face Brow Artist Eyebrow Pencil features an angular, precision-point with a gel brow formula for effortless application of color with impact.

Its unique wax blend allows for easy glide to fill in brow hairs with intense pigment that is both waterproof and smudge-free.

Line Artist Longwear Gel Eyeliner is a high-definition liner that delivers potent pigment for long-lasting, vibrant color that demands notice. With easy glide control, this pencil delivers matte pigment to the lash line and waterline, providing longwear in a smudge-proof, waterproof and sweatproof formula.

“The eye-f**king collection is all you need to pull the ultimate all-nighter”, said Halsey, Chief Creative Officer and Head Makeup artist. “Inspired by that electrifying exchange of looks between two strangers meeting after-hours at a club, this new collection is the party-proof pigment that lasts from dusk ’til dawn.”


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